Founded in 2003 by Dong Hyun Kim, he began with a simple yet ambitious mission: to make fresh, flavourful sushi and bento accessible to everyone. After more than 20 years, Wasabi has grown to 40 thriving branches across London, major UK cities, and New York. In 2019, the journey expanded with the introduction of Wasabi Home Bento, launched exclusively in Sainsbury’s. Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024. Today, Wasabi proudly stands as the No. 2 chilled ready-meal brand, driving significant market growth and setting new standards for quality and innovation. And this is just the beginning. Wasabi’s menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite. Our leadership team has unveiled an ambitious 5-year strategy, focusing on company growth, franchise opportunities, and international expansion. As we embark on our next phase of growth and innovation, we’re thrilled to offer an exciting opportunity for a Senior Brand Manager to join our Grocery Team based in Park Royal. The Role: An exciting role for an ambitious Senior Brand Manager with a passion for building brands. This role involves leading the development and execution of insight-led brand plans, creating and executing compelling communications, and identifying and bringing new products to market. This role is key to the delivery of our growth plans in 2025 and beyond. Key Responsibilities: Brand: be the day-to-day brand lead, coordinating and influencing the cross-functional team and senior stakeholders to deliver the plan Brand Strategy: - support the Marketing Manager in the development of the 1–3-year brand growth strategy Brand Communication and Media planning: lead the execution of the in-year Grocery Consumer Marketing Calendar working with internal and external partners to land the plan across creative, media and PR Digital/Social: partner with the Grocery Marketing Executive on the social strategy and calendar build for Grocery Category and Product: support the Food Team in the development of a robust EPD and NPD pipeline based on market, category and consumer insights Consumer – be consumer obsessed and act as the brand guardian, leveraging consumer and market insight to inform a breakthrough winning growth plan Brand Performance: work with the Marketing Manager to track and report on overall brand health, working with our agency partner to identify key learnings to inform future planning to ensure key KPIs are met Research: lead all research projects as directed by the Marketing Manager ESG: play a lead role in understanding our Wasabi Seiyaku (ESG pledge) and ensuring key commitments are considered as part of the Grocery marketing plans Our Requirements: Relevant, proven experience in FMCG and Grocery Retail Experience in developing and delivering through the line brand plans which have contributed to growth Ability to create and communicate a compelling business strategy with a relentless focus on execution Highly curious with a passion for brand Ability to demonstrate genuine initiative, drive and ownership Strong commercial awareness and financial acumen Analytical with the ability to leverage a range of data sources to identify key performance drivers and recommend action Readiness to lead change and adapt to shifting demands In Return we provide: A great working environment Pension scheme Target Bonus Refer A Friend Scheme Free Sushi or hot food (vegan options available) 50% discount in our Branches Employee Assistant Programme (email address removed) (a service providing health and wellbeing support) Long Service Awards Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings Life Assurance Cycle To Work Free on-site parking A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and The opportunity to develop your skills within a growing company. Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you. COME ROLL WITH US