Job Description
Marketing Manager
WB Power Services is currently recruiting a Marketing Manager within the Marketing team. This is a superb opportunity for a Marketing Manager to join the business through this rapid period of growth. The business is looking for a driven, passionate and motivated Marketing Professional to guide the team through these exciting times.
WB Power Services is a leading generator specialist that provides solutions, maintenance, sales and hires to customers across the UK. We are a family-owned and run business and truly hold our values at the heart of everything we do, offering a unique and friendly place of work while maintaining the highest professional standards.
We provide works for the permanent and temporary installation of generators to power clients such as the NHS, water authorities and critical data centres.
Summary:
The Marketing Manager will be responsible for developing and executing integrated marketing campaigns across multiple business streams within the critical power sector. This role requires a strong understanding of marketing principles, excellent communication and project management skills, and the ability to lead and mentor a team of junior marketing professionals.
Key Responsibilities:
Develop & Execute Marketing Strategies:
Work alongside the Head of Marketing to develop and implement comprehensive marketing strategies aligned with business objectives and target market needs, across multiple business streams in the Group.
Oversee the development and execution of integrated marketing campaigns across various channels (ABM, digital, print, events, social media, etc.).
Conduct market research and competitive analysis to identify market trends, opportunities, and threats.
Develop and maintain strong brand awareness and positioning within the critical power sector.
Lead & Manage Marketing Team:
Mentor and develop a team of junior marketing professionals.
Delegate tasks effectively, provide clear guidance, and monitor team performance.
Foster a collaborative and results-oriented team environment.
Content Creation & Management:
Oversee the creation and publication of high-quality marketing content, including website copy, brochures, case studies, white papers, blog posts, and social media content.
Manage content calendars and ensure consistent brand messaging across all channels.
Digital Marketing:
Manage and optimize digital marketing campaigns, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, 1 email marketing, and pay-per-click (PPC) advertising.
Monitor and analyse website traffic and key performance indicators (KPIs) to track campaign effectiveness.
Event Management:
Plan and execute industry events, trade shows, and webinars.
Manage event logistics, including booth design, staffing, and lead generation.
Budget Management:
Develop and manage the marketing budget effectively, ensuring optimal ROI.
Track and analyse marketing spend and ROI for all campaigns.
Customer Relationship Management (CRM):
Utilize CRM systems to manage customer data, track leads, and nurture relationships with potential and existing customers.
Industry Networking:
Build and maintain strong relationships with industry influencers, media contacts, and key stakeholders.
Stay Current:
Stay abreast of the latest marketing trends, technologies, and industry best practices.Required Skills & Experience:
Bachelor’s degree in marketing, business, or a related field.
5+ years of experience in B2B marketing
Proven experience in developing and executing successful marketing campaigns across multiple channels.
Strong leadership, mentorship, and team management skills.
Excellent written and verbal communication, presentation, and interpersonal skills.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO/SEM tools, CRM systems, social media platforms).
Strong analytical and problem-solving skills with the ability to analyse data and draw meaningful insights.
Budget management and financial reporting experience.
Excellent project management and organizational skills.
Full Driving License
Desired Skills & Experience:
Knowledge of the critical power sector (e.g., generators, UPS systems, data centres).
Experience with marketing automation platforms.
Knowledge of graphic design principles and software.
Experience with video production and editing. Benefits:
Company pension
Health & wellbeing programme
Life insurance
Private medical insurance
Sick pay
Work from home/ hybridSchedule:
Monday to Friday