Job Description
At Raytec, we are seeking a highly skilled Marketing Automation Specialist to join our team. This role will be responsible for developing and executing email marketing campaigns, managing customer databases, and improving the overall performance of our marketing automation platform.
About the Role
This is a full-time position based at our Head Office in Ashington, Northumberland. The successful candidate will have the option to work remotely 2 days per week (Thursday & Friday). We offer an attractive salary, pension, and bonus, as well as good opportunities for career development.
Key Responsibilities
* Develop and execute email marketing campaigns, including segmentation, testing, and deployment through marketing automation software.
* Maintain and improve the quality of our customer database.
* Analyze email marketing results and report on the information to make improvements and recommendations.
* Work with external marketing design agencies to create compelling imagery and messages.
* Build marketing automation into our website and improve performance.
* Work with the wider marketing team and the Sales team to meet company goals for lead generation, pipeline development, and transition into SQLs.
* Ensure the website is up to date and offers the best customer experience.
Requirements
The ideal candidate will have experience using marketing automation platforms, customer segmentation, and B2B campaign experience. They will also be proficient in WordPress and have experience with Google platforms, including GA4. We are looking for a proactive and goal-driven individual who can work well as part of a team and at times independently.