TeamJobs is working with an exciting client in Bournemouth to find a results-driven Digital Marketing Manager. This is a key role that will spearhead the digital marketing efforts across multiple channels, with a strong focus on driving new business growth through paid media, email marketing, social media, data analysis, and website optimisation.
Bournemouth
Hybrid: Monday to Friday
£45,000 - £55,000 DOE
25 days of holiday per year
Plus more…The ideal candidate will have a proven track record of managing successful digital marketing campaigns, be highly analytical, and thrive in a fast-paced environment. This role will be instrumental in increasing brand visibility, lead generation, and customer acquisition.
Key Responsibilities:
Develop and manage high-performing PPC campaigns across platforms (Google Ads, LinkedIn, Facebook, etc.) to generate leads and conversions.
Optimise campaigns through keyword research, audience targeting, and bid management to maximise ROI.
Analyse performance metrics and adjust strategies to meet KPIs.
Lead the design and execution of email marketing campaigns, focusing on lead nurturing and customer acquisition.
Use A/B testing to optimise email performance, ensuring targeted messaging and engagement.
Oversee and grow social media presence, aligning with business objectives.
Manage social media advertising campaigns, using data insights to optimise performance.
Track performance using web analytics tools (Google Analytics, HubSpot) and provide actionable recommendations to senior management.
Implement tracking solutions for accurate performance marketing efforts.
Ensure the company's website is optimised for SEO and usability, working with internal teams and third-party agencies.
Lead conversion rate optimisation (CRO) strategies to enhance user experience and business outcomes.Skills and Qualifications:
5+ years of experience managing digital marketing campaigns (PPC, email marketing, social media).
Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and web analytics tools.
Proficient in SEO, CRO, and website management (e.g., WordPress).
Data-driven with strong analytical skills.
Excellent communication and cross-functional collaboration abilities.Desirable:
B2B & B2C marketing experience.
Familiarity with lead generation strategies in industries such as construction or real estate.
Experience with A/B testing and personalisation techniques.INDCP