CRM Data Strategy Analyst Job Description This is an exciting opportunity to join our award-winning CRM Data Strategy team. The role will focus on strategic use of data to drive relevant marketing, regulatory and Safer Gambling communications to millions of customers across all of Sky Betting & Gaming brands. This role is a key part of the CRM strategy to drive value by ensuring our activity is as targeted, effective and efficient as possible. WHAT YOU WILL DO Utilise Sky Betting and Gaming data to drive our CRM tools, building out accurate and measureable data selections for our marketing, regulatory and safer gambling customer communications across a range of CRM channels. Designing and building innovative customer journeys alongside our CRM Strategy, Communications and Commercial Marketing teams. Work closely with the wider CRM & BI teams to identify areas to optimise campaign performance, drive customer engagement and improve customer experience. Deliver daily campaign plans using our existing suite of multi-channel, multi-stage and multi-product campaign mechanics. Work with our Data and Data Science teams to ensure we have all the data, models and segmentation we require to deliver our campaign plans. Support our Senior Analysts in reviewing commercial briefs and use understanding of our data capabilities to highlight opportunities to improve campaign performance, championing relevance and personalisation. Follow our quality control processes to ensure accurate and efficient delivery of customer selections. HOW YOU WILL DO IT To be successful you will be: Motivated and thrive on working in a dynamic and fast paced team. Comfortable challenging and putting forth your own ideas. Articulate, team-player who can collaborate with multiple teams and communicate effectively Inquisitive and enjoy finding solutions to problems. Logical thinker with strong attention to detail Experience or knowledge of CRM, SQL or Database Marketing Commercially aware, understand the Bet & Gaming industry and the products that SBG provide About Flutter UK & Ireland Outstanding starts here. Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who build trusted entertainment for millions of customers every week. With the likes of Paddy Power, Betfair and Sky Betting & Gaming in the fold, we’re the largest division of global entertainment giant Flutter and highlight some of the most popular apps and games in UK and Ireland markets. At Flutter UK&I, we can guarantee you that no two days will ever be the same — and you’ll have the chance to create a difference to your career, the industry, and your outstanding colleagues. What we’ll offer you €/£ 1,000 learning fund Twice-yearly bonus (with part of it guaranteed) Pension contribution scheme Private healthcare Flexible ways of working Access to thousands of Udemy courses Invest via the Company Sharesave Scheme 16 hours paid volunteering time per year