Senior Marketing Manager (Brand & Equity)
13 November 2024
Senior Marketing Manager – Brand and Equity (Maternity Cover until June 2025)
At Costa Coffee, we are what we craft. We’re reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go – we’ve got you covered.
As Senior Marketing Manager, Brand and Equity you’ll secure the brand and commercial targets via creation of an omnichannel brand plan and its execution via campaign development/adaptation, media plans, social and digital plans.
What you’ll do
* Lead the development of omnichannel annual brand plan to deliver Costa growth targets, in partnership with the broader UK &I marketing teams.
* Lead the adaptation of global campaigns and the development of local UK initiatives (from concept to connection strategy and assets delivery).
* Secure the full integration of initiatives across platforms and channels, maximising synergies and impact.
* Lead media manager in the development of the omnichannel connection strategy and media plans.
* Lead the social strategy and always on calendar of contents.
* Lead the performance marketing agenda, establishing a culture of continuous optimisation via ROI maximization, campaign and assets real-time optimization, test and learn plans.
* Effectively manage UK development budget, media budget, social spend.
Who you are
* Consumer marketing experience in a dynamic organisation, in UK and possibly international markets. Experience in Brand and Equity roles requiring Campaigns and Comms development in UK/International markets is a must.
* Strong experience across a range of marketing disciplines, including brand positioning, Comms and assets development, promotions, POS development, and development and management of campaigns on social media.
* Leadership of brand building strategy, annual brand planning, campaign phasing and development.
* Strong understanding of how to develop an integrated connection strategy across owned, earned and paid channels to deliver brand and ROI objectives.
* Strong experience in marketing and media performance management: lead marketing and media initiatives ROI evaluation to drive continuous improvement and optimization.
* Very pragmatic, commercial mindset. Understands commercial and profit challenges and turns them into opportunities.
* Ability to lead, coach positively and influence peers, franchise partners and senior stakeholders.
Location: Hybrid with the ability to work from our Central London location a minimum of 2 days per week.
For any reasonable adjustments and general queries, please get in touch with costa.recruitment@costacoffee.com.
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