* Retail Media Efficiency
* Brand Awareness
* Strategic Shopper Marketing Initiatives:
Shopper Marketing ManagerLocation: Bournemouth (Hybrid)Company Overview:Join a dynamic and innovative company dedicated to promoting healthier and nutritious brands in retail environments. We are looking for a passionate Shopper Marketing Manager to lead and support the execution of strategic shopper marketing initiatives that elevate brand visibility and drive sales, both in-store and online.Strategic Shopper Marketing Initiatives: Develop and execute shopper marketing strategies that enhance brand visibility at the point of purchase, driving sales and improving the shopper experience in both physical and digital retail environments.Brand Awareness: Work closely with external partners, including third-party shopper media agencies, customer media houses, and key retail contacts, to increase awareness of our healthier and nutritious brands across all touchpoints.Retail Media Efficiency: Maximize the efficiency and effectiveness of retail media spend across the UK and Irish markets. Continuously evaluate the performance of campaigns and activations, utilizing data to refine strategies for optimal impact.Agency and Media Relationships: Manage relationships with retail media shopper marketing agencies, customer media houses, and design and media agencies, ensuring seamless collaboration and execution.Team Leadership: Provide line management to one direct report, fo...