Social Media Specialist
As our Social Media Specialist, you'll take the lead in transforming our social media channels from simple broadcast platforms into dynamic, two-way communication hubs. Reporting to the Global Brand and Marketing Director, you will be a strategic leader responsible for growing our channels, driving engagement, fostering dialogue, and cultivating meaningful connections with our audience. Your mission is to shift our social media presence towards a community-centric model that creates conversation, builds relationships, and drives brand advocacy. If you’re a natural storyteller and strategic thinker with a genuine passion for social media as a tool for engagement and dialogue, we’d love to hear from you.
Our ideal candidate will have:
* Proven experience in developing and executing social media strategies that prioritise engagement, dialogue, and two-way communication over simple broadcasting.
* Strong background in crafting compelling, narrative-driven content tailored to different platforms and audiences, with a clear focus on creating conversations.
* Extensive experience in managing social media communities, with a demonstrated ability to respond to and engage with audiences, foster discussions, and build strong, loyal communities.
* Proficiency in social media analytics and the ability to interpret data to optimise strategies.
* Experience with social media management tools and analytics platforms (HubSpot experience desired).
* In-depth understanding of major social media platforms (LinkedIn, Twitter, Facebook, YouTube, Instagram, etc.), their best practices, and trends.
If you're looking to be part of a supportive team that values ideas, fosters creativity, and provides ongoing development, your journey begins here. Apply now to become a member of our dynamic team and contribute to the future of marketing at Healix.
About the role
Key responsibilities
Strategic social media management
* Develop a community-first social media strategy that prioritises dialogue and engagement over broadcast, shifting our channels towards two-way communication and fostering genuine connections.
* Conduct market research to identify target audiences and the most effective platforms to engage them, aligning with Healix Health’s and Healix International’s business objectives.
* Partner with internal teams to align social media efforts with broader business goals, ensuring a cohesive brand message that encourages engagement and interaction.
Content creation and curation
* Lead the creation and curation of original, engaging content that encourages dialogue and user-generated interaction across platforms like LinkedIn, X, Instagram, Facebook, and YouTube.
* Collaborate with Marketing Executives to craft content tailored to each platform, incorporating feedback from the community and responding to current conversations.
* Ensure all content not only aligns with Healix’s brand guidelines and tone of voice but also promotes two-way engagement, creating opportunities for conversation.
Campaign management and dialogue initiation
* Set objectives for social media campaigns that go beyond reach and impressions, focusing on fostering conversation, driving community participation, and amplifying engagement.
* Work cross-functionally with sales, HR, operations, and other departments to ensure that social media is integrated into all customer touchpoints, enabling ongoing dialogue.
* Collaborate closely with the Global Brand and Marketing Director to infuse social media campaigns with opportunities for deeper engagement, aligning them with broader marketing and communication goals.
Community management
* Actively manage and participate in conversations across all social media platforms, responding to comments, mentions, and messages in a timely and meaningful manner.
* Proactively engage in industry discussions, third-party content, and relevant community conversations to build brand awareness, foster thought leadership, and cultivate strong relationships within the broader community.
* Be the voice of the brand online, encouraging feedback, answering questions, and facilitating discussions to foster a vibrant and engaged social media community.
Analytics and reporting
* Regularly analyse social media metrics, focusing on engagement and interaction metrics as key performance indicators (KPIs).
* Provide detailed reports to stakeholders, offering insights and recommendations for strategy adjustments based on engagement data, user feedback, and social listening.
* Stay informed on the latest trends, algorithms, and best practices in social media marketing, continuously adapting strategies to maintain relevance and effectiveness in building two-way communication.
About the company
All around the world, Healix safeguards people's health and wellbeing.
Required Criteria
* Proven experience as a social media manager or similar role, preferably in a B2B or agency environment.
* Excellent understanding of social media platforms, trends, and best practices.
* Strong written and verbal communication skills, with the ability to create engaging and compelling content.
Desired Criteria
* Hubspot Experience
Skills you'll need
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