The Brand
Want to join a globally leading brand as a ‘CRM Manager’? Today may be the day for you! This bold, forward-thinking brand is impacting the world of fashion, luxury, retail, cosmetics, home wear (you name it) and let’s not forget, they are absolutely SMASHING the game. With a turnover of £5.7 billion, a portfolio of some of the BIGGEST and BEST brands around and some of the industries most respected leaders – what is not to love?
Starting off as a small sports shop, this incredible brand has grown and developed into something iconic, home to many of your favourite retailers. They currently have over 750 stores and have expanded to 25 countries and are showing no signs of slowing down...
The Role
As one of their CRM Managers, you will be responsible for building stronger and deeper relationships with their customers to increase engagement, retention, and customer value through effective CRM strategies and data-driven insights. You will manage and support the team with an ongoing test-and-learn plan to continually improve CRM communications, while also overseeing a CRM Executive on the optimisation of all CRM activities across the group.
To achieve performance targets, you will lead the team in planning and delivering omni-channel journeys using customer-data-based segmentation and propensity models. Through insights, you will develop strategies to uncover and extract value from the existing database. As this brand transitions to a data-driven approach using Segmentation, Lifetime Value, Intent, and Next Best Action modelling, the CRM strategy will shift to being truly customer-led rather than focused on channel execution. Additionally, you will deliver weekly and monthly reports on CRM campaigns and database performance, sharing results with the wider business, and manage the relationship with the email service provider to ensure the platform is optimised and used to its full potential.
The Person
As a CRM Manager, you should have prior experience in a similar role, working with customer databases in an analytical and data-driven capacity. Strong leadership and management skills are essential, along with broad knowledge of CRM platforms, ESPs, and marketing automation programs. You'll need to be a self-starter who can work independently, with a results-driven attitude and determination to achieve success, even through influencing other teams. Additionally, being highly numerate and capable of managing and extracting valuable insights from large data sets is crucial.