Job Description
Head of Product Marketing
Technology Marketplace Platform
Salary up to 110k + Bonus + Equity
London – Hybrid 3 days a week
We are working with one of the UK and EU’s fastest-growing technology marketplace platforms. A private equity-backed global brand with over three million customers who are scaling rapidly.
The Opportunity
Marketing has been identified as a key growth lever for the business. Recently appointing a new CMO to spear head a digital and marketing transformation in the business, with the view of building a highly sophisticated department and growth engine. We are now looking for a Head of Product Marketing to lead efforts across the UK and EU regions.
Responsibilities
1. Act as the voice of the customer, identifying opportunities to improve product interaction and drive customer adoption based on segmentation.
2. Lead the adoption of new product features and services, including market launches, with a focus on customer and transport provider engagement.
3. Collaborate with the Product Martech squad to develop new features and tools for enhanced customer communication, utilizing A/B testing for optimization.
4. Create personalized content and CRM campaigns to educate and build customer confidence, driving con...