What we’re looking for:
We are seeking an experienced CRM Executive to join our fast paced and dynamic marketing team. Reporting to the CRM Manager, you will be responsible for supporting the execution and optimisation of our email campaigns, including automations, while analysing customer data to drive actionable insights.
Key Responsibilities:
CRM Campaign Execution & Delivery
* Assist in planning, creating, and executing email marketing campaigns across various customer segments.
* Assist in executing SMS and Push notification campaigns for the SportsShoes loyalty app.
* Support the implementation and optimisation of email automation workflows.
* Collaborate with the creative team to ensure email content aligns with brand guidelines and marketing objectives.
Data Analysis and Insights
* Analyse customer data using CDP tools to identify trends, patterns, and opportunities for improving campaign performance.
* Generate regular reports on key email marketing metrics and present findings to the CRM Manager.
* Assist in the implementation of data-driven strategies to enhance customer engagement and retention.
CRM / CDP System
* Assist in the maintenance of customer segments / lists, ensuring data accuracy and integrity.
* Assist in the segmentation of customer lists for targeted marketing initiatives.
* Support the CRM Manager in optimising the use of CRM platforms and marketing automation tools.
Cross fu...