Role Profile
The Brand Manager will assist in the development of the products within the exclusive brand ranges. You will listen to the voice of the customer and use data gathered from outside and within the business to continuously innovate and improve the ranges to deliver class-leading product offerings to our customer base both digitally and through traditional methods. You will work with 3rd party suppliers and manufacturers, their sales teams and customers to perfect the product range offering and to manage a process of range continuous development. You will constantly drive to develop the best product ranges in the industry and ensure that that brands are ahead of trends and competitors.
Candidate Profile:
1. Demonstrates integrity in every aspect of work and dealing with others
2. Previous experience in brand development and managing a range of consumable products or FMCG's is essential
3. Up-to-date with latest B2B marketing trends and best practices
4. Excellent communication, presentation and organisational skills.
5. Understanding of sales in the professional cleaning and hygiene sector
6. Data-driven thinking and an affinity for numbers and able to present key findings in a timely manner partnered with a creative mind
7. Strong willingness to learn and develop self
8. A resilient and motivated to effectively manage relationships with both internal and external customers
9. Strong and confident team player with ability to confidently push change and direction
10. Represent and attend conference, trade fairs and shows to gain market knowledge and support brand growth in new areas
11. Excellent attention to detail
12. Flexibility and willingness to meet varied hours and some travel is essential to success in this role
13. Driving licence
Key Responsibilities:
14. To manage and develop the core brands and their associated product ranges so that company market share is grown and developed in line with targets
15. To work closely with the other brand managers and marketing teams to develop suitable ranges of sales and marketing collateral
16. Develop marketing material for product release and updates
17. Create and present new products, features and benefits to internal and external customers
18. Analyse sales and market research to identify trends and gaps
19. Seek competitor advantage and support the generation of effective targeted campaigns
20. Work closely with customers to understand requirements and develop insight for future development
21. Review relevent industry trends and feedback anticipate future development
22. Recommending strategies to position the brands for growth
23. Monitoring the performance of a brand through key performance indicators (KPI)
24. Manage all assets associated with the brands and communicate
25. Working with internal marketing teams to develop and implement marketing campaigns for the brands to raise awareness and sales penetration
26. Maintaining and growing the brand's affiliations and partnerships
27. Understand and develop the vision, mission and product offer and represent the brand's voice and personality - become the Brand Ambassador.
Renumeration
£45,000 - £50,000 & benefits