Job Description
JOB TITLE: Copywriter
LOCATION: Stoneleigh Park, CV8
RESPONSIBLE TO: Head of Marketing and Communications
SALARY: £35,000 per annum
BRIEF SUMMARY OF MAIN PURPOSE OF JOB:
As the Copy and Content Manager, you will play a vital role in delivering the marketing strategy for our client by creating clear and compelling copy for a variety of internal and external communications and campaigns. You will be responsible for defining and maintaining the brand's tone of voice, ensuring that all communications across the organisation are high-quality and consistent. This position requires collaboration with the marketing team and other departments to craft engaging content that resonates with target audiences.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
* Collaborate with colleagues, members, and industry stakeholders to develop a robust understanding of the landscaping sector, ensuring technical accuracy and relevance in your writing.
* Produce clear and compelling copy that effectively communicates the Association’s strategy, engages members and potential members, and accurately represents the brand.
* Create content across a variety of channels in partnership with the marketing team, ensuring a cohesive message throughout all materials.
* Develop and uphold a consistent, appropriate tone of voice for the Association, ensuring alignment across all communications.
* Edit and proofread copy provided by colleagues or external sources as needed to ensure quality and adherence to brand standards.
* Take ownership of the quarterly journal, ‘Landscape News,’ managing content creation, layout, and distribution.
* Create and maintain a press release calendar to ensure timely production and dissemination of communications.
* Update and maintain a comprehensive marketing communications plan, ensuring that all content aligns with organizational objectives.
* Review existing marketing materials to guarantee that all information is current, accurate, and meets established guidelines.
* Stay abreast of copywriting and storytelling best practices, sharing insights and knowledge with colleagues to elevate the overall standard of copywriting across teams.
* Support marketing, membership, and policy departments during events to enhance content delivery and engagement with attendees.
QUALIFICATIONS AND EXPERIENCE:
* Proven experience in copywriting, content creation, or a similar role, preferably within a marketing or communications environment.
* Strong understanding of the marketing and communications landscape, particularly within the landscaping or related industries.
* Excellent written communication skills, with a keen eye for detail and a commitment to high-quality standards.
* Experience in managing publications or journals is highly desirable.
PERSONAL ATTRIBUTES:
* Creative thinker with the ability to generate innovative content ideas.
* Strong organisational skills and ability to manage multiple projects concurrently.
* Collaborative team player with excellent interpersonal skills.
* Passionate about producing engaging content that drives member engagement and reinforces the brand.
APPLICATION PROCESS:
Interested candidates are encouraged to submit their CV along with a cover letter detailing their relevant experience and suitability for the role.
We look forward to receiving your applications and welcoming a talented Copy and Content Manager to our client's team!