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Overview
Do you want to help enrich the lives of learners worldwide? At RM, we've been pioneers of education technology since 1973. We provide technology and resources to the education sector supporting over 10 million students around the world. We work with 28,000 schools, nurseries, and education trusts in 115 countries to deliver customer-centric solutions that improve education outcomes worldwide.
Job Purpose
As part of a small and experienced core team, the Senior Digital Performance Manager role is both hands-on and strategic. Your day-to-day work will be key to delivering and shaping the future direction and growth of the business. You will be instrumental in helping to drive and deliver the ambitious TTS organic and paid strategy and revenue targets.
Responsibilities
1. Strategy Development: Develop, plan, and implement data-driven organic and paid marketing strategies such as site optimisation, PPC, Google Shopping, display advertising, and paid social media to drive traffic and revenue.
2. Campaign Management: Lead the operations of paid campaigns, including budget allocation, bid management, ad copy creative optimisation, and keyword research.
3. People Management: This role will have one direct report of Digital Performance Manager with further support from the wider team.
4. Technical SEO & Audits: Conduct audits and monitor website performance and resolve any issues that affect search performance using tools such as Screaming Frog, Ahrefs, and Semrush.
5. Content Optimisation: Work closely with the content, brand, and product teams to ensure that content is optimised for search engines and addresses the needs of our target audience.
6. Performance Analysis: Use analytics tools to monitor daily campaign performance. Provide insights and recommendations for optimisation.
7. Management Reporting: Develop and present detailed reports on campaign performance, including ROAS, conversions, revenue, and other KPIs to stakeholders.
8. Outreach Campaign Management: Develop and execute effective outreach and link building strategies to enhance domain authority and rankings.
9. A/B Testing: Conduct A/B testing on various campaign elements to identify the best-performing organic and paid strategies.
10. Trend Analysis: Keep up-to-date with the latest trends and best practices in online advertising and evaluate new advertising platforms.
11. Cross-functional Collaboration: Work closely with other departments such as brand, content, social, merchandising, and product teams to ensure that paid campaigns are aligned with the company's goals.
12. Market and Competitor Analysis: Analyse competitor campaigns and market trends to identify opportunities and insights.
13. Continuous Development: Keep up to date with the latest SEO & PPC industry news, trends, best practices, and search engine algorithms, sharing knowledge with the team.
Experience
Qualifications & Experience:
* At least 8 years proven experience of managing organic and paid search marketing campaigns, with a track record of success (agency or in-house), preferably in a large e-commerce store environment.
* An expert within SEO (content, technical, offsite etc) and PPC, including managing data feeds for Google Shopping.
* Highly proficient in the use of Google Ads, Bing Ads, Google Analytics, Facebook Ads Manager, Google Search Console, Merchant Centre, Ahrefs, Semrush, Excel, and other data tools.
* Excellent analytical and quantitative skills to inform the communications strategy and your own decision making and planning.
* Exceptional understanding of web metrics and digital analytics with the ability to analyse data and provide actionable insights.
* Commercially astute and able to manage budgetary requirements necessary to form a positive ROI for the business.
* Experience in working with commercial finance teams, driving the digital budget and forecasts to achieve gross demand targets and growth.
* Hyper organised and able to deliver within agreed timeframes with strong project management and presentation skills.
* At least two years experience managing a team and assisting in their professional development.
* Ability to define structured plans, clear communication, and foster collaboration to ensure timely delivery of work.
* Strong communicator with excellent interpersonal skills as relationships in and out of the business are key to the role.
* Willingness to engage in the ways of working in a large, trading-focused business.
What's in it for you?
At RM we have "My Work Blend @RM" which provides office-based colleagues with multi-location and hybrid working options to suit them. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process.
As well as a competitive salary and core benefits package, some roles are also eligible for a performance-related bonus. There are lots of voluntary benefits too.
To better reflect the society that we serve, we're committed to building a diverse workforce and creating an inclusive and welcoming environment for all. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com.
Unfortunately, we are unable to offer sponsorship for this role.
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