· Job Title – Copywriter
· Location – BL9 8RR
· Working rota – Monday - Friday
· Working hours – 40 hours
Key Objective:
A Copywriter creates engaging copy across all touch points, adopting the brand tone of voice in all written communication. They will need to be competent with a range of systems and Microsoft Office to complete their daily workload, while being creative in their approach to all tasks.
Responsibilities:
* Produce product descriptions for all categories
* Understanding and adopting the JD tone of voice in all copy
* Writing engaging blog posts to support marketing, product and sport messages
* Format blog copy into Wordpress using basic HTML
* Introductory SEO skills
* Crafting copy for CRM including subject lines, email copy, push notifications and message centre
* Creating engaging copy for paid channels, following strict word counts
* Improving rankings with new and updated Fredhopper copy
Skills and Experience:
* Educated to degree level or equivalent
* Committed to working as part of a team
* Pro-active with a positive attitude
* A passion for writing
* Able to work quickly and effectively whilst maintaining a high level of quality and managing workloads
* Organised and be able to manage own workflow
* Ability to clearly articulate ideas to line manager and other team members
Training Required:
* GUI & Shogun
* Fredhopper
* PRISM
* Wordpress
* HTML