Job Description
Would you like to join the first and largest multi-national food company to become a B Corp…home of Clipper Teas, Kallo and Mrs Crimble's? read on if so!
The more diverse an ecosystem is, the richer and more resilient it is. This is the reason why Ecotone is looking for people from any background who are inspired and motivated by the wish to make things better; to be guided by the natural world in everything we do; to enrich lives and to make a positive difference by championing food for biodiversity. Are you ready to support our mission? Join us and join our movement to make a difference!
As Brand Manager for Clipper Teas you’ll be responsible for the execution and implementation of the Clipper marketing strategy and tactics to drive long-term sustainable growth, as well as to develop and project manage innovation and renovation across the portfolio.
Our ideal candidate will have good digital marketing experience; understand the importance of brand USP/consumer relationship; be able to interpret data and build category stories, along with good commercial acumen.
Key responsibilities include:
Support Clipper Brand Controller with the development, implementation and execution of brand plans (to include consumer insight, shopper behaviour, customer insight, analysis, pricing, promotional activity etc)
Responsible for the development and management of new product development (innovation and renovation) from ideation through concept and launch through to in-store execution and post launch analysis
Collect, compile, verify and analyse data on market trends, consumer behaviour and competitor activity to identify market opportunities
Understand the shopper, their behaviours and develop activities for the brand to win new consumers by working with commercial team
Use consumer insight to inform production development: communications and influencer programmes
Project manage all aspects of the Innovation Board critical path, working closely with all stakeholders (internal + external) to deliver top quality innovation on time
Calculate P&L’s, brand profitability and other key metrics for each category and innovation
Use data sources including IRI / Kantar etc, develop trends and present arguments to retailers on our portfolio building a compelling selling narrative
Maintain the relevant websites and social media portals (twitter, facebook etc) to ensure optimised look with an ‘always on’ mindset – content management planning, learning and optimisation
Administer and maintain the relevant A & P budgets liaising with various Ecotone departments: raising PO’s, monthly reconciliations
Brand Bank – update and ongoing management
If you love Brands and have a 'self-starter' mindset wishing to join an agile, fast-paced company that makes a difference, please do get in touch.
Ecotone is committed to creating a diverse, inclusive and equitable environment for all. We are committed to “Food for Bio-diversity” ie: to nourish; to protect; to grow a movement and to raise awareness about the benefits of a healthy, biodiverse world.