Hales Group is seeking a Marketing Executive to join our market leading client based in Lowestoft.Key responsibilities of the Marketing Executive;
* Develop and execute email marketing strategies to drive retention and win back customers, nurture leads, and promote products offered by the client
* Building compelling and personalised email content (newsletters, promotional campaigns, and automated campaigns) using templates with copywriting and asset coordination.
* Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
* Managing and developing content plans alongside another member of the marketing team, with the ability to write effective and engaging copy, in line with the brands’ tone of voice guidelines.
* Optimise email templates for maximum impact and deliverability.
* Oversee and continuously improve the customer journey.
* Monitor email performance metrics, and revenue generated, and use insights to optimise campaign effectiveness.
* Stay up to date with email marketing best practices, industry trends, and regulations.
* Event & exhibition management and co-ordination
* Co-ordinating key catalogue and brochure production (on/off line) through all stages including: product selection, pagination planning, creative stages and final print.
To be considered for the role of Mar...