Director of Sales and Marketing
Future Opening: Director of Sales and Marketing
Fitness Holdings Northeast LLC is looking for a Director of Sales and Marketing to oversee all locations throughout the Northeast.
We are a franchise of CRUNCH Fitness. We are headquartered in Greenwich, CT. Our mission is to launch a network of CRUNCH gyms across the northeastern United States. With franchise rights in Westchester County, NY, Philadelphia, PA, Northern New Jersey, and Boston, MA, Fitness Holdings, LLC is on pace to build 50 clubs throughout the Northeast Corridor.
The Director of Sales and Marketing (DSM) is responsible for ensuring that each club exemplifies the company’s culture and values, achieves the desired financial results, and for the flawless execution of company sales programs in place for each club location. The DSM will also be held accountable for ensuring the following:
* The DSM will achieve and exceed the Company’s sales plans and KPI’s (Key Performance Indicators).
* The DSM is responsible for planning and implementing sales, both short and long range, targeted toward existing and new markets.
* The DSM is responsible for designing and executing a dynamic range of Marketing and Sales plans that range from traditional to social media, interactive and television.
* Drive the achievement of financial results, ensure profitability, and the highest level of performance for each club.
* Develop and manage sales and marketing operating budgets.
* Supervise the Marketing department to find the most cost-effective and productive marketing program.
* Work with Marketing to develop measurable and specific sales and marketing efforts on a consistent basis.
* Ensure that each club has the appropriate key performance indicators in place to accurately predict the achievement of the expected and actual financial performance for each club.
* Evaluate club performance in sales and KPI’s by ensuring that each General Manager completes and reviews weekly productivity reports.
* Review and analyze sales performances against programs, quotes and plans to determine effectiveness.
* Model and manage effective supervision to drive sales by consistently delivering exceptional customer service.
* Analyze and monitor the sales and expense figures for each club location, provide feedback and make recommendations for improvement.
* Develop and implement sales training for all levels, including all new hires and continuing education for employees of all positions.
* Provide recommendations to management for existing and new growth opportunities and market insights.
* Partner with management to influence future divisional growth strategies.
* Create member feedback tools and develop action plans for improvement.
* Understand the competitive health club industry landscape within the Districts and communicate opportunities.
Please note: This job description was designed as a summary of the typical function of the job, and is not a comprehensive list of all possible job responsibilities.
Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team.
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