Role Purpose
The Senior Media & Content Manager is responsible for developing and implementing the brand media and content activities for Vodafone Business as part of our Spark Growth programme. This will include managing the media strategy for brand level campaigns (including Media Mix Models), ensuring the successful delivery global content partnerships (including for key sponsorships) and creating, in conjunction with other teams, a VB social media strategy.
What you’ll do
• Owning the brand media strategy for VB globally aligning it with our Spark growth agenda and working with markets, group teams and agencies to roll-out.
• Managing the development and roll out of Global Media Partnerships across both Group & OpCos – covering implementation of editorial and native content.
• Developing a VB Social Media strategy (including global LinkedIn strategy), in conjunction with external comms and digital campaigns teams.
• Track the effectiveness of programmes through robust measurement and reporting (including MMM) – identifying key learnings and recommendations for future activity.
• Provide effective guidance to group and opco marketing teams on effective, best practice media strategies and tactics.
• Work closely and gain a good relationship with the wider Group Business Marketing team, as well as Group teams (Group Brand, External Affairs) and Marketing contacts in local markets.
Who you are
Experience of B2B media landscape, best practices and measurement (including media mix modelling)
• Strong understanding of effective B2B Social Media
• Excellent inter-personal and communication skills
• Experience of creating and delivering effective Global Media Partnerships
• Excellent planning & programme management skills
• Agency management experience
• Experience of working in the communications/technology sector
What's in it for you
We want you to feel happy and fulfilled at work, without compromising the other things in life that matter to you. There are lots of ways we support this, including hybrid working and generous parental leave. You'll also get four Spirit Days a year to focus on your personal development and wellbeing, plus a host of other great benefits too.