Director, Aftermarket Sales Europe (m/w/d)
Position Summary:
The Director, Aftermarket Sales Europe is responsible for the profitability and strategic growth of the aftermarket segment across all of Europe. This role involves formulating and executing high-level sales strategies, overseeing diverse sales channels, spearheading market expansion initiatives, fostering robust customer relationships, and leading a dynamic sales team. The incumbent will provide strategic insights to the executive team, forecast market trends, set ambitious sales targets, and drive overall sales performance.
Position Responsibilities:
* Oversee the financial performance of the Europe aftermarket division, ensuring profitability and sustainable growth through strategic planning and effective cost management.
* Develop and implement overarching sales strategies to drive revenue growth, enhance marketing penetration, and achieve business objectives across all of Europe.
* Lead and optimize multiple sales channels, including direct sales, key accounts, and both inside and outside sales teams, ensuring seamless integration and maximized performance.
* Identify, evaluate, and exploit new marketing opportunities to expand the company’s presence and increase market share in the Europe aftermarket sector.
* Cultivate and maintain strategic relationships with key customers and high-level prospects, ensuring exceptional customer support and long-term satisfaction.
* Provide visionary leadership to a diverse team of sales professionals, including Key Account sales reps, Outside sales reps, and an Inside Sales manager with a customer service team. Foster a high-performance culture and mentor future leaders.
* Develop precise sales forecasts, establish challenging sales quotas, and regularly review performance metrics to ensure alignment with business objectives.
* Design and execute high-impact sales campaigns and initiatives aimed at attracting new customers and retaining existing ones, leveraging innovative approaches and market insights.
* Collaborate closely with cross-functional teams to communicate customer feedback on product performance, quality, and safety, supporting continuous product improvement and integration.
* Oversee strategic lead generation activities, including advanced cold calling techniques and targeted direct email marketing, to drive a robust sales pipeline.
* Represent the company at major industry trade shows and conferences, providing strategic sales support, gathering competitive intelligence, and identifying emerging market trends.
* Strategically assign sales territories, design and implement advanced training programs for the sales team, and set performance goals to drive exceptional results.
* Play a key role in the company’s annual strategic planning process, providing deep sales insights and strategic recommendations.
* Partner with the marketing team to develop and refine advertising, literature, and promotional materials that effectively support sales efforts.
* Devise and recommend strategic pricing programs to ensure competitive positioning and profitability.
* Conduct sales data analysis to assess market potential, optimize inventory requirements, and generate comprehensive reports on sales performance.
* Continuously monitor sales performance against targets, implement strategic adjustments as necessary, and drive corrective actions to achieve goals.
* Act in alignment with the organization’s values, creating and driving objectives that support and enhance the company’s strategic direction.
Specific Knowledge, Skills or Abilities Required:
* Proven strategic thinking and advanced market analysis capabilities.
* Demonstrated excellence in customer relationship management at a senior level.
* Strong team leadership and talent development experience.
* High ability to collaborate with cross-functional teams.
* Exceptional communication, negotiation, and strategic planning skills.
* Results-oriented with a proven ability to meet or exceed sales goals.
* Excellent project management skills.
Position Qualifications:
Education:
Bachelor’s degree preferred.
Experience:
* Minimum 10 years of relevant experience in a sales leadership role with comprehensive P&L responsibility.
* In-depth experience in the aftermarket and/or bicycle industry is highly desirable.
Work Environment and Physical Requirements:
Office Environment
Ability to sit for long periods of time
Vision abilities required to validate and enter data on computer
Work-related travel as required
German language skills #J-18808-Ljbffr