Field Marketing Coordinator
Penrith – Office Based/Hybrid
Are you looking for you first career opportunity in Marketing with a focus on local marketing planning and activation combined with working in a global environment?
We are expanding the UKI Marketing team and are looking for a Field Marketing Coordinator based in our UKI HQ in Penrith. Together with the team you will have an essential role to help strengthen Nilfisk’ s position as leading supplier of industrial cleaning equipment and solutions in commercial and industrial segments. You will support in driving the marketing approach locally in alignment with our strategy called ‘Business Plan ’ reporting to the Field Marketing Team Leader – UKI.
Main areas of responsibility:
* Implementation of local / regional campaigns on all platforms for both indirect and direct channels, such as brand, segment and product campaigns, third party partnerships, account-based marketing, print media and digital content.
* Support on execution of new product launches, developing and activating marketing campaigns focused on new product launches, including email marketing, online advertising, social media, events to target end-users and dealers.
* Generate local content including customer case studies, articles etc. to ensure global activities resonate with a local audience whilst capturing local trends to further drive demand to meet Marketing KPI’s.
* Engage cross functionally to plan, manage and execute dealer marketing initiatives and tools driving scale, efficiency, and increased dealer participation.
* Localise and validate marketing materials received from Global Marketing.
* Coordinate and participate in tradeshows and events. This includes planning from start to finish and ensuring that objectives and goals are met.
* Responsible for the ordering, co-ordination, and distribution of local marketing inventory eg. brochures, POS, merchandise.
* Help build a results-oriented culture tracking and monitoring KPIs working towards a higher ROMI. Support in communicating marketing performance to commercial functions.
Desired competences
* Degree in Marketing with relevant work experience as a generalist marketeer.
* Experience in a B2B environment in a global organisation would be an advantage however not essential.
* Interest in gaining experience with digital tools – CMS, CRM, Marketing Automation, PowerBi
* Good communication and stakeholder management skills
* Commercially minded and driven
* Project Management skills with attention to detail
* Ability to work to a high standard to meet deadlines.
Your new team
You will belong to the EMEA Marketing Team, we are a team who collaborate predominately through digital tools located across the region. We are dedicated, we help each other, we are driven by supporting the sales organisation to do an even better job tomorrow than today and we have fun while doing it.
You will furthermore develop a tight cooperation with all functions locally specifically sales and service. Together with the Field Marketing Team Leader you will deliver a strong support to the UKI commercial organization ensuring alignment on deliverables.
Why join us?
Nilfisk is a leading global provider of professional equipment and services. Joining Nilfisk, you will become part of a culture where you have the freedom to speak your mind and do what you do best! We encourage all employees to challenge ideas and concepts so we can find the best solution possible.
Other benefits you will receive include:
* Enrolment in the SimplyHealth Plan - medical, dental and other health costs and access to GP and mental health support 24/7
* Company pension scheme and Death In Service
* Annual leave allowance
* Staff Discount on consumer products
* Free Parking
* Access to a wealth of training and development opportunities
* Opportunities for Hybrid working.
The role is based from our office in Penrith although hybrid working of two days a week may be possible after training. The hours 37.5 hour a week, office hours Monday to Friday.
At Nilfisk, we know that amazing people make amazing companies. We offer a great package to join our dynamic global environment within a prominent Scandinavian business. In addition to contributing in your role to our future business success, you will have ample opportunities for personal and professional growth and development. If you are ready for the challenge, we hope to hear from you!
Let’s create a cleaner future together
Clean is changing. Today, cleaning is a key contributor to health and safety, and a new clean is emerging, driven by technology and innovation. At Nilfisk we are a driving force in this development, and we work as one team with one agenda, supporting each other across an exciting, dynamic organization. Being part of Nilfisk means having the freedom to speak your mind and do what you do best. You will thrive by having a hands-on approach and the drive to bring your great ideas to life. At Nilfisk you can lead, innovate and collaborate for a cleaner future. Are you ready to make a change?
We embrace diversity and equality with an environment of inclusion. We encourage everyone to apply for the position, regardless of origin, race, ethnicity, religion, physical or mental ability, gender, gender-identity or expression, sexual orientation, and age.