Job Description
* Marketing Executive
* £26,000 to £28,000 depending on experience
* Progression and development opportunities
* Working with household name brands
About the client
An award winning media, publishing and events company, with a growing portfolio of 30 live events covering design, interiors, lifestyle and construction. As well as being specialists in the events sector, the Company’s creative flare produces well established publications and a series of award-winning magazines and websites.
About the role
You will be working with the Marketing Manager and Show Team to develop and deliver comprehensive PR and marketing plans. Ultimately, you will be working to ensure attendance levels and the sales targets are achieved through promotional activity and content. You will report to the Portfolio Marketing Manager, but will work closely with the Event Director, Features Manager and wider event team to pull everything together. You will also be asked to manage a Marketing Executive and Marketing Assistant during the campaigns.
* Assist in producing and implementing a marketing and promotional plan, including schedules for media, direct marketing, digital marketing, and PR.
* Identify and secure essential media partnerships and other third-party promotional partnerships, delivering strategies to maximise promotion for the portfolio of exhibitions.
* To produce and manage a regularly updated and optimised positive web presence for all exhibitions, which is easy to find and navigate. Also, to ensure your exhibition is present and up to date on all relevant corporate and industry websites.
* To produce and manage social media promotion channels across Facebook, Twitter, Instagram and Pinterest including paid for advertising.
* To track the effectiveness of all items of marketing communication against agreed performance measures and produce a post-evaluation of your campaigns.
* To communicate with exhibitors to generate content, create their profiles and promote attendance to the Show via their channels.
* To work on-site at the exhibitions, delivering at Show marketing activations, overseeing photography and videography, chaperoning talent, and managing customer service inboxes and box office enquires.
* To establish and maintain effective working partnerships with all relevant internal and external colleagues and associates.
About you
Our ideal candidate will need to be able to bring new ideas to the table, ideally, leveraging off their previous experience. We need someone who is creative, confident, adaptable, ambitious, dynamic and essentially able to bring a new energy to the brands.
You are super confident and enjoy being part of a busy and dynamic team. You drive positivity and strive to create a culture of continuous improvement. Leading from the front, with a strong work ethic and a great sense of humour you will be able to manage multiple projects and deliver them on time.
* Attention to detail
* Innovative with the desire to push creative boundaries
* Copywriting
* Planning and organising
* Communicating at all levels
* Relationship building
* Strategic with the ability to think outside of the box
The benefits
* Make you feel like part of a family
* Know your name – you’re not just a number here
* Encourage you to develop your skills, strengths, and career
* Recognise your contribution and hard work
* You will get to work on the best brands in the industry
We read each application carefully and respond quickly to anyone we think could be a good fit.
Good luck!!