We are pleased to be working with a growing, family owned and well-established manufacturer and supplier of excavation, telehandling and building equipment, who have an international remit and a reputation for delivering high quality and well-engineered products. As part of their growth, they are currently seeking a Paid Advertising Specialist to join their team in East Yorkshire to manage and optimise large-scale paid advertising campaigns in both the UK and US Markets.
With paid advertising being one of their crucial revenue sources, The Paid Advertising Specialist will be taking ownership of the entire function, with the freedom to bring their expertise and creativity to the table. Working with a substantial budget, their role will be to develop and implement targeted ad strategies across Google and Meta and to oversee and optimise shopping feeds in Google Merchant Centre. In addition, the role includes but is not limited to:
1. Developing and implementing effective strategies to maximise return on ad spend (ROAS). Ensuring that the Google Ads and Meta accounts are set up correctly and using best practice. Continuously monitor and adjust campaigns to improve performance and ROI. Create comprehensive and insightful reports demonstrating account health and return on investment (ROI) for presentation to the Marketing Manager and Directors. Monitor and analyse campaign performance data to provide actionable insights and recommendations. St...