RAC have a fantastic opportunity for an experienced Automotive Content Editor to join the Performance Marketing team on a permanent basis. You would be joining our existing team at an exciting time, playing a key role in developing RAC DRIVE into the number one destination for consumers who are looking for the latest automotive advice. This permanent role will be delivered on a flexible hybrid model of working three days from home and two days at our Bradley Stoke office.
We are looking for an experienced, talented content expert who will inform our growing online audience by telling them about the latest cars. You will also deliver reviews, features, guides, and stories that will cover all the key automotive topics. You must have the ability to work autonomously, have excellent written and verbal communication skills and the ability to influence others to support growth of RAC’s core products and services.
What You’ll do…
Responsible for creation and management of automotive content for the RAC Content Hub, digital publishing through the CMS.
1. Increase top of funnel traffic by making RAC DRIVE a content leader across a broad range of automotive topics and themes
2. Act as the editorial lead for car & van reviews, taking a key role in its ongoing improvement and optimisation
3. Ensure automotive advice and guide pages are regularly updated to make RAC the number one destination for new and used car editorial
4. Produce weekly and monthly editorial plans and prioritise your own workload
5. Play a vital role in SEO content strategy scoping translated in to a short- and long-term strategy and yearly deliverable channel content roadmap
6. Produce clear, succinct and engaging copy and content that is optimised to capture organic searches while maintaining our editorial integrity and promoting our brand purpose
7. Provide insightful recommendations to grow visibility and traffic incrementally to a wide audience group
8. Liaise with the RAC PR team to ensure best practise and maximise opportunities
9. Support diversification of content to ensure it is engaging and accessible to users and crawlers across the core domain and shareable platforms
10. Support with customer-facing product-content copy changes as required
11. Use Google Analytics, Search Console, Ahrefs and key SEO tools to identify trends and opportunities so that RAC remains at forefront of innovation
What You’ll Need… We are looking for an ambitious digital editor with 5yrs experience in automotive content creation. You will have a strong understanding of the automotive industry and have experience in a car-reviewing role. As well as;
12. Excellent writing skills, with the ability to produce clear consumer content that explains complicated concepts.
13. The ability to prioritise high volume of projects and processes and be able to deliver projects on time long side the studio resource manager.
14. Confidence in working with a CMS and have an eye for UX.
15. Experience in working at pace and achieving tight deadlines.
16. Demonstrable commercial awareness.
17. Excellent communication skills and the ability to manage internal and external stakeholders.
In return, we offer…
At RAC, our colleagues do whatever it takes to help our customers. And we believe in rewarding you in return. As well as a competitive salary, you’ll have all these extra benefits:
18. FREE RAC Ultimate Complete Breakdown Service from Day One.
19. 25 days annual leave entitlement plus bank holidays.
20. Option to join RAC’s Group Personal Pension scheme where we will match / contribute up to 6.5% on qualifying earnings.
21. 2 x Basic Salary Core Employer funded Life Assurance cover (4 x for pension scheme members) with the option to flex up to 10 x cover through our flexible benefits offering.
22. Family leave support including paid time off, flexibility and resources to help balance work and family commitments.
23. Confidential personal support service, available 24 hours a day every day of the year for you and any family members ages 16+ in your household.
24. Car salary sacrifice scheme – after 12 months of employment, where you’ll enjoy significant tax savings, including electric vehicle options.
25. Access to Orange Savings, our online discounts portal offering 1000’s of savings on high street retailers, supermarkets, holidays, tech and much, much more.
26. FREE onsite parking.
When you join us you will automatically be opted into our Colleague Share Scheme, called ‘Owning it together’. This is a unique opportunity for our colleagues to get rewarded for the outstanding work they deliver, to share in the future success of the RAC and is no ordinary work benefit, incentive, or bonus!