Job Description
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Benefits
* Employee discounts
* Financial planning services
* Health & wellbeing programme
* Life insurance
* Profit sharing
* Sick pay
* Work from home
Responsibilities
Demand Generation & Marketing Fundamentals
* Strategic Planning: Develop an annual marketing plan aligned with KFL strategy to support sales growth.
* Execution & Coordination: Manage marketing activities and coordinate with stakeholders and agencies for timely delivery.
* Prospect Engagement: Enhance tactics for targeting prospects and identify cross-selling opportunities.
* Lead Nurturing: Create programs to influence long-term purchasing behaviour and develop sales collateral.
* Reporting & Analysis: Provide monthly activity updates and conduct benchmarking to inform strategies.
Content & Digital Marketing
* Integrated Campaigns: Collaborate with teams to deliver cohesive marketing efforts with consistent messaging.
* Digital Strategy: Lead year-round digital marketing initiatives and ensure accurate website content.
* Social Media: Align with sales on messaging and develop a social media strategy.
Brand Engagement
* PR & Research: Work with PR agencies and conduct market research to identify product needs.
* Event Support: Provide marketing support for key exhibitions and promote the KFL brand.
Key Outputs
* Marketing Framework: Establish a trackable marketing plan aligned with business goals.
* Creative Campaigns: Implement campaigns to drive sales and enhance brand perception.
* Budget Management: Manage marketing spend with regular reporting.
* Stakeholder Collaboration: Maintain regular alignment meetings with key stakeholders.
Skills and Experience
* At least 5 years’ experience in a professional marketing capacity or a Marketing Graduate
* Business or marketing-related degree or equivalent professional qualification
* Experience in all aspects of developing and managing marketing strategies and plans
* Digital marketing experience and knowledge
* Proven experience in campaign planning, coordinating and execution
* Relevant or similar product and industry knowledge an advantage
* Excellent written and verbal communication skills
* Formal presentation creation/delivering skills
* Organisation and planning
* Strategic thinking
* Sales force CRM
* Creativity – ability to develop ‘out of the box’ thinking to drive brand or sales