Senior Digital Marketing Executive – Edinburgh
Location: Scotland
Salary: £35,000 - £40,000
Contract type: Permanent
Date posted: 31/05/2023
A renowned Scottish law firm is seeking a Senior Digital Marketing Executive to join their Marketing and Communications team, based in Edinburgh. The role-holder will be responsible for implementing the firm’s digital strategy in alignment with the wider communications plan, and collaborating with the business development team to create client-focused content plans.
The Responsibilities:
* Responsible for the implementation of the firm’s digital communications initiatives, ensuring integration with the wider communications campaigns strategies.
* Developing engaging content tailored for various digital platforms, ensuring accuracy and quality.
* Liaising with the BD team to develop targeted content plans for key practice areas, ensuring optimisation for improved search engine visibility.
* Managing the development of the firm’s websites and microsites, including content creation, performance monitoring and reporting.
* Taking charge of implementing and promoting the firm’s social media strategy, providing training sessions and producing comprehensive guides.
* Ensuring content and all marketing materials are brand consistent and aligned with the firm’s strategic goals.
* Working closely with internal and external design teams to produce compelling promotional literature and web pages.
The Candidate:
* Previous experience in a corporate marketing/communications role, within a professional services environment or relevant PR agency experience.
* Understanding of search engine optimisation and its application in digital marketing.
* Highly proficient in all MS Office packages (including PowerPoint), and knowledge of Adobe Photoshop and InDesign.
* Experience of website management. Knowledge of Drupal or similar CMS would be advantageous.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
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