Job Description
SEO Optimisation: Implement and optimise SEO strategies to enhance Everlast Gyms' online visibility and rankings.
Email Marketing: Design and execute email campaigns to promote services, events, and membership offers.
Paid Advertising: Plan and manage paid ads on Google, Meta, and other platforms.
Analytics and Reporting: Track and report on digital campaign performance using analytics tools, offering actionable insights.
Website Management: Keep the gym's website updated, user-friendly, and conversion-optimised. Drive traffic and improve user experience.
Collaboration: Work with wider marketing team, central teams and stakeholders to align digital strategies.
Qualifications
* Proficiency in using digital marketing tools and platforms such as Google Analytics, social media management tools, CMS and email marketing software.
* In-depth knowledge of various social media platforms and trends, with the ability to create engaging and shareable content.
* Understanding of SEO best practices and the ability to optimise content for search engines.
* Analytical skills to interpret data and adjust strategies accordingly.
* Creative thinking for helping to develop innovative digital campaigns.
* A focus on achieving measurable results and ROI for digital marketing initiatives.
* Excellent written and verbal communication skills for creating compelling content and engaging with the online community.
Additional Information
* Think without limits - Think fast, fearlessly, and take the team with you.
* Own it and back yourself - Own the basics, own your role and own the results.
* Be relevant - Relevant to our people, our partners and the planet.
This role is an office-based 5 days a week in our Shirebrook office