We have a new opportunity for a Digital Marketing Executive to join a well-established company in the Brighton & Hove area. This role is perfect for someone passionate about digital marketing and client acquisition. You'll be responsible for developing innovative marketing strategies, targeting potential clients, and driving lead generation through various online platforms.
The ideal candidate will have experience of working within a B2B environment and have a strong understanding of digital marketing principles such as, SEO, SEM, PPC, email marketing and social media marketing.
As a Digital Marketing Executive your role will include:
* Creating and executing digital marketing campaigns to attract new clients
* Segmenting target audiences and crafting tailored messages
* Managing and growing the company's presence on social media
* Optimising the website for user experience and lead generation
* Utilising analytics to track campaign performance and provide data-driven insights
* Coordinating direct mail marketing with digital strategies
Skills Required:
* Experience with SEO, PPC, social media, and email marketing is essential
* Excellent copywriting skills
* Proficiency in analytic tools such as HubSpot, Google Analytics or other similar platforms
* Great communication skills both written and verbally
Company Bene...