Commercial Manager, Essex & East Anglia
Job Description:
Job Title: Commercial Manager, Essex & East Anglia
Role profile: Permanent
Location: Essex & East Anglia
ROLE DIMENSIONS
Responsible for driving performance for a specific geographic area as part of the new integrated Field & Technical structure driving total territory management to deliver exceptional execution, delivering On Trade share, Diageo NSV and effective execution. You will lead a multifunctional sales, activation and technical team to deliver executional success by providing the strategic direction across total territory, using market knowledge and category data to build plans to win share and deliver exponential on-trade P&L growth. You will be the sole leader for the designated area, fully accountable for the area’s performance, reporting into the Head of Field & Technical (North or South).
TOP ACCOUNTABILITIES
1. Accountable for overall regional value share & NSV outcomes. Delivered through distribution and execution metrics in month, quarter and year. Input metrics will include retaining and winning contracted accounts, winning distribution and increasing rate of sale, winning pouring status and menu visibility, executing branded activation, improving Guinness quality scores for region and delivering Diageo One acquisition and engagement outcomes.
2. Develop market leading route to market (RTM) relationships with the relevant external regional sales directors and stakeholders in target RTMs, making Diageo the supplier of choice.
3. Responsible for successfully executing how Diageo brands show up in the independent free trade through a multifunctional team.
4. Management of sales, activation and technical team, including 3rd party sales/activation individuals assigned to the allocated area.
5. Apply commercial expertise to build investment plans for small/medium regional groups (in-direct customers) that create positive ROI and drive executional standards in outlet.
6. Motivate, coach and develop field teams to deliver outstanding performance and develop the potential and capability of each member, in order to deliver against key metrics.
7. Create and foster an inclusive and diverse team culture that drives engagement and inspires and shapes the future of the channel.
IDEAL EXPERIENCES / QUALIFICATIONS / CAPABILITIES
1. Experienced commercial professional, with solid track record of managing P&L and consistently delivering results. Strong understanding of commercial relationships, contract negotiations and joint business plans.
2. A strong track record of winning with customers and delivering growth in market share and NSV through category selling and business partnership.
3. A passion for the on-trade and the ability to build and leverage strong relationships with business partners internally and externally.
4. Understands what is required to build and lead high performing/highly engaged teams and track record of doing so.
5. Demonstrates a hunger to deliver game changing performance and the ability to lead teams to deliver exceptional execution.
6. Growth mindset and seeks creative solutions to dynamic business challenges.
7. An ability to manage cross functional reports, with varying functional expertise and development needs.
8. Able to influence and manage senior stakeholders to drive the outcomes required within area.
9. Able to translate data and insight into action and outcomes, either to accelerate an opportunity or diagnose and fix an issue.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere.” This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don’t let anything stop you from applying!
Worker Type: Regular
Primary Location: 1HQ
Job Posting Start Date: 2024-07-23
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