Job Description
Digital Marketing Executive
Competitive Salary
Hybrid Working
Leeds
An exciting opportunity has come up with a leading law firm. They are looking for a Digital Marketing Executive to join their marketing department.
Role
As the Digital Marketing Executive, you will play a key role in planning and publishing a stream of digital content and will play a crucial part in creating awareness, driving engagement and generating leads. You will work collaboratively with the marketing team and other departments to align content with business objectives and deliver data-driven solutions and campaigns.
Responsibilities
* Be responsible for the overall structure and content for the websites
* Update and maintain the company website with relevant and engaging content
* Review sections of the website to ensure content is kept up to date
* Implement targeted SEO strategies to improve organic search rankings
* Work with relevant areas of the business to create and run successful PPC campaigns
* Review and report on the performance of the websites, to improve user experience and increase visitor interactions
* Work with web agency to ensure website constantly evolves to respond to visitor data and evolving technology.
* Work with sales departments to plan, create, and execute effective email marketing campaigns
* Ensure mailing lists are maintained and created for targeted campaigns to maximize engagement and conversions.
* Analyse email campaign performance and optimise strategies based on results.
* Explore automation as a means to make our communications more efficient.
* Consider our approach to newsletters and guide our teams on to maximise performance.
* Be involved in generating authentic video and audio content, and sharing effectively and productively.
* Managing our Vimeo and YouTube channels.
* Use Canva to attract interest and engagement in our content.
Requirements
* Confident written and verbal communication skills
* Technically savvy, and proficient in the use of packages such as Canva
* Ability to generate ideas for content and campaigns and utilise tools and systems to support the creation of these
* Strong skills gathering, interpreting and presenting data to tell a story and improve our digital performance and ROI.
* Considerable organisational skills, able to balance a wide range of priorities
* Proactively identify opportunities for improvement and take appropriate action
* Desire to learn and develop
* Knowledge of Wordpress, e-marketing systems e.g. Dot Digital, Sprout Social, Google Ads and other systems e.g. relevant AI tools
If you are interested in the Digital Marketing Executive click ‘apply now’ and a member of our team will be in touch.