Digital Marketing Executive (Gloucester)
Department: Marketing
Reports to: Marketing Manager
Who are we
Elmbridge UK are a leading supplier and distributor of coatings and application equipment to the manufacturing and fabrication industries. A privately owned company that is enjoying year-on-year growth, we are recruiting for a Digital Marketing Executive to join our Marketing Team, based at our Head Office in Gloucester.
What is the role
The Digital Marketing Executive is a new role within our Marketing team, created to assist with the delivery of our marketing strategy, optimise our online presence and support our cross-channel demand generation marketing campaigns. This is a fantastic opportunity for someone who is passionate about digital marketing and keen to develop those skills further.
The Digital Marketing Executive will work with the Marketing Manager to translate our strategic plan into effective tactical marketing activities and to feedback results. This will include responsibility for managing the Elmbridge website, ecommerce platform and their social media channels.
The role will be flexible hybrid, with at least two days based in the office.
Responsibilities
Social Media Management
* Management of all Elmbridge social media channels
* Review any new social media channels and assess suitability for the Elmbridge audience
* Implement targeted paid campaigns to support demand generation activities
* Using analytics to help tailor content for our audience
* Monthly reporting on social media performance
Website Management
* Responsible for ensuring website content is up to date and accurate
* Regularly test website performance and functionality, identifying areas for improvement, using external tools and understanding of best practice
* Using analytics tools to monitor website traffic and feedback
* Monthly reporting on website performance
Ecommerce Platform Management
* Improve and maintain a smooth customer experience from browsing to checkout
* Ensure new product content is uploaded and accurate, when all information available
* Monitor online product performance and adjust content as needed.
Content Management
* Working with our in-house designer produce graphics for use across our social media channels
* Ensure all materials produced comply with the Elmbridge brand guidelines
To assist with any marketing activities required by the marketing manager
Minimum Requirements
* Degree in Business, Marketing or equivalent relevant digital marketing qualification
* Minimum 2-years digital marketing experience in a similar role.
* Experience of managing WordPress websites
* Practical knowledge of B2B social media channels and scheduling software
* Using CRM software (HubSpot preferred)
* Strong planning, organising and communication skills
* Ability to work alone, under their own initiative and within a team environment
* Accuracy and excellent attention to detail
* Working within a B2B environment
* Working knowledge of Microsoft 365
Ideal Selection Criteria
* Experience of managing Woocommerce website
* Knowledge of joinery and industrial coatings industry
* Google G4 Analytics
Elmbridge Values
We are proud of our values and we expect the successful candidate to follow them:
* Make It Happen: Top spot on the podium is the only acceptable place, we find a way to deliver a satisfactory result every time.
* Quick Learners: Our learning is like a pit stop, working together to install training and knowledge, resulting in the best version of you quickly.
* Team Players: We are a team with each person a valuable member of the Elmbridge crew and needed for your unique abilities.
* Conscientious: We strive for perfection in every task we undertake, “from lights out to chequered flag”.
To apply for this opportunity please apply below with a cover letter and your CV.
If you are committed to high levels of excellence and take pride in your work, we want to hear from you!
To apply, you’ll need to submit the following items along with any additional documents you think we would benefit from seeing:
* A short covering letter explaining your interest and why you’d be a cultural fit
* Resume / CV (Microsoft Word or PDF online please)
* Detailed industry experience including successes you helped deliver
#J-18808-Ljbffr