Location: Hybrid role, Isle of Wight
We are seeking an experienced and dynamic Head of Marketing to lead the marketing function of our fast-growing FMCG drinks brand. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy that enhances brand awareness, drives consumer engagement, and delivers strong business growth. This is a leadership role that will require innovative thinking, strategic planning, and hands-on execution across all marketing channels.
* Create and implement a 360° marketing strategy that aligns with the company's goals and growth objectives, driving market share and brand performance.
* Strengthen the brand identity, ensuring consistent communication and positioning across all touchpoints, both digital and physical.
* Develop a strong brand presence in local markets.
Experience:
1. Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
2. Minimum of 5 years of marketing experience, with at least 2 years in a leadership role within the FMCG industry (beverage or food sector preferred).
3. Proven track record of driving successful marketing campaigns and brand growth, particularly within a fast-paced, consumer-focused environment.
4. Experience with digital marketing, social media strategies, and e-commerce.
5. Strong understanding of market research, data analytics, and...