Job Description
*Please note, we cannot accept applications via LinkedIn. Please apply via our website so we can process your application.*
Position: Digital Marketing Manager (Maternity Cover -12 Month Fixed-Term Contract)
Location: Glasgow, Head Office
Job Type: Part-Time, 3 Days Per Week
Salary: £24,000pa
Benefits: Annual bonus, 28 days annual leave, increasing with length of service plus 4 public holidays, medical cash-back programme, free on-site parking, staff discounts and more!
An exciting opportunity has arisen within Matthew Algie to apply for the position of Digital Marketing Manager on a part-time, fixed-term basis. In your role, you will drive forward essential digital marketing projects, boosting the company’s digital presence within the market and drive a significant increase in relevant B2B engagements and enquiries for the core channels we operate in. These include Cafes, Convenience, Retail, Hospitality and Workplace
Key Responsibilities include:
* Development and delivery of the lead generation and content strategy (including pay-per-click advertising, email marketing and telemarketing strategies)
* With support from an external agency, development and implementation of pay-per-click (PPC) advertising on relevant channels. Platforms include Google, Bing, Meta and LinkedIn.
* Management of our group websites, including Matthew Algie, Smokin’ Bean and Espresso Warehouse
* Digital and Web Agency management and liaison for key digital projects within agreed budgets
* Delivery of a rich stream of blog posts and social media content
* Management of the UK and Ireland group social media strategy in line with brand and channel strategies.
* Content writing, keyword research and website optimisation in line with SEO best practices.
* Creating and delivering an email marketing strategy, plus refinement and growth of GDPR-compliant email databases ( GDPR compliance)
* Managing the Digital Marketing budget in line with the overall marketing budget and company objectives
* Line management of Digital Marketing Assistant
For more information and to apply, go to https://www.matthewalgie.com/about/careers/