Job Summary:
Increase incoming MQLs, develop email marketing strategy, manage website and marketing automation platform, and develop marketing automation.
Key Responsibilities:
* Develop and execute email marketing campaigns, segment and test through marketing automation software.
* Analyse email marketing results, report and make improvements.
* Work with external agencies to create compelling imagery and messages.
* Build marketing automation into the website and improve performance.
* Work with the wider marketing team to meet company goals.
* Ensure the website is up to date and offers the best customer experience.
* Integrate marketing platforms and improve performance.
* Help the marketing team with internal communications.
* Support the marketing department with additional tasks.
Benefits:
* Attractive salary, pension, and bonus.
* Good opportunities for career development.
* Employee social club and healthcare.
* Attractive Bonus Scheme.
* Health care scheme.
* Company Stakeholder Pension.
* The Raytec Employee Club (TREC).
* 25 days holiday, up to 30 with long service, plus bank holidays.
* Early Friday finish.
* Free coffee, tea, filtered water, and fruit.
* Free onsite monthly catering.
* Annual family fun day.
* Long service incentives and rewards.
* Cycle to work scheme.
* Discounted leisure facilities membership.
Core Values:
* Expertise: Deliver outstanding products and customer service.
* Initiative: Push boundaries and improve how things are done.
* Integrity: Honest, approachable, and open to change.
Essential Skills:
* Experience with Marketing Automation platforms.
* Customer segmentation to deliver tailored marketing.
* Proven experience creating high-impact marketing campaigns.
* Managing and maintaining customer databases.
* B2B campaign experience.
* Proficient in WordPress.
* Google platforms including |GA4.
* Goal and results driven.
* Able to work well as part of a team and at times independently.
* Proactive attitude and willing to take ownership.
Desirable Skills:
* Educated to degree level or similar.
* Experience within the lighting industry.
* Proven performance in digital marketing strategies.
* Located within a 45-minute commute of the Raytec HQ.
* Full driving license.