Eden Scott is delighted to be working with the National Trust for Scotland, a charity established in 1931, to protect Scotland's nature, beauty and heritage, ensuring the places in its care are shared with and enjoyed by everyone. An exciting opportunity has arisen to join the team at the Trust as Fundraising Manager, Legacy, In-Memory & In-Celebration. Location is flexible within Scotland.
This role will be responsible for Legacy, In-Memory and In-Celebration Fundraising. This is a critical and strategic role with responsibility for ensuring the continued growth of legacy fundraising, and development of In-Memory and In-Celebration fundraising.
The postholder will be responsible for legacy marketing and campaigns, liaison with legators and their families, donor journey and cross-sell strategies, supporter response, development and growth of products. They will work closely with the Head of Treasury and Legacy Officer, who leads on all legacy administration, to ensure data driven development and organisational understanding of this vital philanthropic income.
Delivering strategic direction and management to ensure the delivery of Legacy, In-Memory and In-Celebration fundraising, you will be responsible for raising +£6million income per year; ensuring vital funds are raised to fund their charity's conservation work and increasing awareness of this way of supporting their charity.
Their charity has big ambitions to dramatically grow their legacy income specifically over the next 5-25 years, and this role will play a key part in this. A team player, you will work as a key member of the Fundraising Leadership team, shaping and delivering the departmental strategy and supporting the Head of Fundraising.
Key responsibilities include:
1. Proven experience in expanding and delivering supporter acquisition and retention - driving engagement points to maximise Legacy, In-Memory and In-Celebration income.
2. You will be responsible for an expenditure budget of +£200K with income targets of +£5.5million per year, and will be responsible for all budgeting, income pipeline development, income forecasting and re-forecasting and financial reporting for your remit.
3. Provide strategic direction and delivery of strategy, with regular reporting to their Board of Trustees, Fundraising Committee and senior stakeholders across their charity. You will play a leading role in defining strategic plans with supporting budgets, which will deliver the best supporter experience and stewardship, and which reflect their ambitious plans to maximise reach, raise awareness of supporting their charity, capture consideration of supporting their charity, drive in-year and future Legacy, In-Memory and In-Celebration income.
4. Provide management of Legacy, In-Memory and In-Celebration income streams including all fundraising campaign management, fundraising product management, development and delivery, managing multi-channel promotional activity (including paid and owned across digital, direct mail and property promotion), delivering stewardship and managing supporter journeys for your remit.
5. Manage and deliver all collateral, creative and copy for Legacy, In-Memory and In-Celebration promotional and campaign activity, working with their in-house design team and external suppliers to realise campaigns. You will seek out innovative, insight-led and agile approaches to delivering outputs, adopting lean processes and using supporter data to drive performance, enhance supporter experience and deliver results.
6. Working with the Fundraising Operations Team you will ensure that production and distribution is cost effective and that campaign responses are managed in a complaint and efficient way.
7. Working with the Legal and Governance team, you will ensure that legacy administration is effectively reported on internally and assist with providing excellent stewardship to family members and lay-executors.
Key skills and experience include:
8. You will have experience of managing Legacy, In-Memory and In-Celebration income streams and strategically leading these areas of giving.
9. Experience of leading on oversight of fundraising campaigns and product development, working with colleagues across their charity and with external fundraising bodies to ensure the highest standards of compliance and quality controls are in place to protect their charity's reputation.
10. You will have experience developing supporter journeys and creating opportunities for warm and colder audiences to support their charity, ensuring alignment to a variety of audience needs and motivations.
11. Experience of leading on strategic supporter retention and stewardship plans for supporters, including providing online and in-person events, direct mail and through relationship fundraising.
12. You will have experience of developing and managing fundraising products to reach new audiences, drive support, grow awareness of and engagement with their charity.
13. You will have experience of reporting on legacy administration and enhancing legacy administration, working collaboratively and providing support to the Legal and Governance team.
This role offers an excellent competitive salary within a range of £39,521 to £43,521 with significant company benefits.
Eden Scott is dealing exclusively with the Trust on this vacancy so to be considered for this exciting opportunity, please submit your CV online and for an informal chat or to receive the full role information pack please call Sally on 07776 662506.
Closing date is 5.00pm Friday 23rd August 2024