Job Description
Proximity Recruitment are searching for a talented, analytical CRM Marketing Executive (£34,000 + benefits) to join an innovative B2C brand in Hertfordshire. The role is 4 days a week in the office, 1 day a week from home.
This fun, ambitious environment will see the successful candidate join a dynamic team in an exciting time for the business & their brands.
Responsibilities include:
1. Working with the brand and campaigns team to create fresh, engaging and effective email creative for campaigns.
2. Deliver insightful creative briefs to external agencies.
3. Ensure all emails are aligned with the brand guidelines and the retail calendar.
4. Co-ordinate the email approval process to ensure emails are signed off in a timely manner by relevant stakeholders and that all emails and associated discount codes are tested.
5. Set up and broadcast email campaigns to deadlines on the customer data platform.
6. Co-ordinate support for tactical local emails.
7. Set up and implement the annual email calendar in line with the national retail calendar.
8. Support the delivery and maintenance of campaign, weekly and monthly reporting including ongoing recommendations to improve email performance.
9. Support the data-driven strategies for acquisition and retention.
10. Support campaign efficiency using available automation and AI tools, transitioning towards personalised campaigns where appropriate.
11. Liaise with other members of the Marketing department to coordinate activity and deliver integrated campaigns in line with the national retail calendar and brand guidelines.
With a real opportunity to add great value to the businesses strategy whilst growing & developing in the CRM department this role would suit a candidate with email marketing experience and the desire to do more. Please don’t hesitate to apply for more details.
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