Job Overview
We are seeking a highly skilled Omnichannel Marketing Director to lead the evolution of marketing and customer engagement capabilities at PE Global, a leading recruitment agency. Based in Basingstoke, this contract role is critical to driving exceptional customer experiences with brands in key therapy areas.
About the Role
1. Omnichannel Strategy Campaign Planning & Execution: You will actively participate in omnichannel campaign planning and successfully own the development, approval, and launch of key digital assets (websites, source of authorities, etc.).
2. Digital Channel Ownership:
* Collaborate with cross-functional teams to develop digital engagement strategies.
* Lead the creation, approval, and launch of key digital assets.
* Adopt and rollout new technologies to increase overall brand awareness.
* Own and manage SEO strategy in partnership with global cross-functional teams.
* Drive modular content creation adoption.
3. Campaign Measurement & Optimization:
* You will support the establishment of key performance indicators (KPIs) to track the effectiveness of digital initiatives and provide regular reports and insights to stakeholders on campaign performance and ROI.
4. Cross-functional Collaboration:
* Collaborate with internal teams, including E&C, Code Reviewers, Tech@Lilly and external stakeholders (website design agency, SOA) to ensure alignment of marketing efforts with overall business objectives and clear process layouts.
Key Requirements
* Proactive and Solution-Oriented: You must be someone who anticipates challenges and takes initiative to find effective solutions, driving projects forward with a can-do attitude.
* Highly Organized and Detail-Oriented: A candidate who excels at managing multiple projects simultaneously by maintaining a structured approach, paying close attention to details, and ensuring that all tasks are completed on time and within scope.
* Collaborative Team Player: A person who thrives in a team environment, actively engages with cross-functional teams, and fosters a culture of open communication and cooperation.
* Effective and Persuasive Communicator: Someone who can clearly articulate ideas, tailor their message to different audiences, and influence others through strong verbal and written communication skills.
* Adaptable and Open to Innovation: Someone who embraces change, is eager to learn and adopt new technologies, and is willing to pivot strategies based on data and emerging trends.
* Results-Driven with a Strong Work Ethic: A professional who is committed to achieving measurable outcomes, consistently delivers high-quality work, and is motivated by success.
* Integrity and Compliance-Focused: A person who prioritizes ethical standards, ensures all actions align with compliance regulations, and maintains accountability in all aspects of their work.
Compensation Package
The estimated salary for this role is £60,000 - £80,000 per annum, depending on experience.