Consultant - Marketing Effectiveness
Global Marketing Consulting Firm
London Hybrid Working
£65,000 - £70,000 plus bonus and perks
DATAHEAD has partnered with a prestigious global marketing agency that is at the forefront of marketing analytics and effectiveness. This agency's trailblazing work with giants within Global FMCG and retail has set new industry standards. We are now seeking a Marketing Effectiveness Consultant to join this innovative team and help continue their legacy of success.
Your New Role:
* Implement marketing analytics solutions to address complex client business questions, including budget allocation, channel optimization, and overall measurement frameworks.
* Oversee detailed campaign analytics, developing measurement plans that enhance client strategies.
* Work collaboratively with specialized teams to expand and refine marketing effectiveness initiatives, ensuring seamless integration of insights.
* Lead discussions and strategic planning with high-profile clients, identifying opportunities that maximize value and drive significant business outcomes.
Who We Need:
* An experienced professional in commercial roles focused on marketing effectiveness, capable of leveraging insights to demonstrate the real-world impact of advertising and marketing strategies.
* A strategic influencer able to collaborate effectively with structured teams, particularly in settings within retail and media, to enhance methodologies and synthesize critical data.
* A dynamic communicator with a talent for engaging expert-level discussions and building strong, effective partnerships.
Impact You’ll Make:
* Serve as the primary contact for initiatives with key accounts guiding significant projects from conception through execution.
* Align cutting-edge marketing strategies with client objectives to foster long-term success.
* Participate in shaping the discourse around emerging marketing trends, including intention-driven strategies and approaches to a cookie-less marketing landscape.
Please apply!