Digital PR Assistant
Join our dynamic marketing team as a proactive and creative Digital PR Assistant. Support the Digital PR team in executing campaigns that enhance client’s online visibility, attract media attention, and drive valuable backlinks.
Key Responsibilities:
* Campaign Support: Assist in planning, execution, and monitoring of Digital PR campaigns, brainstorming creative ideas for content pieces, and building effective media lists
* Content Creation & Support: Collaborate with content team to create press materials, ensuring alignment with brand guidelines and campaign objectives
* Research & Data Analysis: Conduct research to gather data points, industry trends, and insights, monitoring coverage and analyzing campaign impact using analytics tools
* Reporting & Documentation: Track campaign performance metrics, compile reports on key KPIs, and update the team with insights and potential improvement areas
* Competitor & Industry Analysis: Keep an eye on competitor activities and industry trends to identify new opportunities for Digital PR efforts
About You:
* Communication Skills: Excellent verbal and written communication skills, with an ability to create clear and compelling messaging that aligns with brand objectives
* Proactive & Organised: Highly organised with a strong attention to detail, able to manage multiple tasks, and proactively seek solutions in a fast-paced environment
* Creative Thinker: A passion for storytelling, with a knack for identifying unique angles and narratives that engage target audiences
* Analytical Mindset: Comfortable working with data and analytics to measure and report on the success of campaigns
* Team Player: A collaborative mindset with the ability to work effectively with cross-functional teams and build relationships across departments
* Written Skills: Excellent written skills with a keen focus on strong punctuation and grammar and the ability to craft an effective press release