Job Description
Job Title: PPC Specialist (Part-Time/Hybrid)
Location: Hybrid or Office-based (Brightlingsea)
Salary: £30,000 - £35,000 (DOE)
About the Role: Are you an experienced PPC Specialist with a passion for optimizing paid campaigns and delivering insightful performance reports? My client are seeking a skilled PPC Specialist to join our marketing team! In this role, you will manage and optimize paid search campaigns across multiple platforms and industries, with a focus on driving high-quality leads.
Key Responsibilities:
* Manage day-to-day paid search campaigns (Google & Microsoft) and ensure a positive ROI
* Collaborate with the Marketing Manager on campaign planning, communication, and strategy
* Analyze performance metrics and KPIs, providing regular insights and reports
* Present multi-channel analytics reports (SEM, SEO, Social, Email, Web Analytics) to internal teams
* Conduct conversion rate optimization (CRO) audits, run A/B tests, and gather user feedback to improve conversion rates
* Analyse market data, consumer trends, and competitor insights to inform campaign strategies
* Support Paid Social Ad campaigns (LinkedIn, Facebook, Instagram)
* Contribute to the SEO strategy to achieve strong organic search rankings
Skills and Experience:
* Proven experience in managing PPC campaigns with demonstrable success
* Strong analytical skills and experience with GA4
* Ability to integrate PPC efforts into broader digital marketing strategies
* Expertise in bidding strategies (manual and automated) and performance optimization
* Familiarity with CRO best practices, A/B testing, and data-driven decision-making
APPLY and send your CV to Libby@allegiance-grp.com.