Digital Marketing Manager
Hybrid in Blackpool
£35,000 - £40,000
The Digital Marketing Manager will play a pivotal role in delivering top-tier B2B and B2C digital strategies that align with company objectives. Working closely with UK and international teams, as well as external agencies, this role ensures digital marketing initiatives are designed to meet customer needs effectively.
Key responsibilities include developing, executing, and managing a digital marketing strategy encompassing customer lead generation (e.g., LinkedIn, digital PR), brand awareness for consumers (e.g., website SEO, social media, display advertising), and customer lead generation (e.g., SEO, PPC).
This position is integral to enhancing the business's digital capabilities and strengthening its supplier of choice positioning. The ideal candidate will have a proven track record in running successful digital campaigns and possess strong analytical skills.
Key Responsibilities:
Digital Strategy Development:
* Design and implement digital marketing strategies aligned with business and marketing goals.
* Identify emerging digital trends and technologies to keep the company at the forefront of innovation.
Campaign Management:
1. Plan, execute, and optimize digital campaigns across various platforms such as social media, PPC, an...