Job title: Head of Performance Marketing
Location: Burntwood
Salary: up to £60,000 + bonus
Contract: Permanent, hybrid in office 1 day per week
Start date: January 2025
The Role
We are recruiting for a Head of Performance Marketing to join our client's dynamic marketing team. This is a hybrid role, with time split between home and the office in Burntwood. Offering a salary of up to £60,000 per annum (DOE) plus bonus, this role is pivotal in driving the performance of digital and acquisition channels, including SEO, PPC, paid campaigns, website optimisation, and CRO.
The successful candidate will lead strategic and tactical initiatives to meet ambitious enquiry targets, KPIs, and deliver an industry-leading user experience (UX). This is an opportunity for a visionary leader to innovate and drive transformative changes in the digital landscape.
Key Responsibilities
Develop and deliver lead generation strategies across SEO, PPC, CRO, OLV, and VoD to meet enquiry and visit targets.
Optimise the digital estate's performance to achieve conversion rate optimisation (CRO) targets and business KPIs.
Lead competitive SEO strategies to capture demand through search and drive organic growth.
Manage and optimise the user experience (UX) across mobile and desktop platforms for maximum conversion.
Budget and forecast digital marketing spend to achieve targets while maximising ROI.
Collaborate with the Head of Brand to align brand and acqui...