PPC Manager - Permanent (Hybrid) - based in Lytham st annes
Salary up to £45k - Great opportunity to work for an exciting brand!
A great opportunity to work for a successful Retailer, joining their ecommerce team as an experienced PPC Manager..
Reporting into Digital Marketing Manager, overseeing daily management and ongoing optimisation of paid search accounts.
Responsibilities
1. Develop and execute PPC strategy for the business, ensuring the channel is delivering set revenue targets.
2. Manage account budgets and set targets for all activity to ensure spend has clear expectations and a measurable return.
3. Monitor and optimise paid search performance, maximising KPI's such as Impression Share, CTR and ROAS.
4. Oversee campaigns across YouTube and Google Display.
5. Implement best practice approaches across both brands to ensure the account is operating as efficiently as possible.
6. Conduct experiments to test new features and strategies within the accounts, constantly taking a test and learn approach.
7. Provide regular reporting and analysis so that stakeholders are kept up to date with performance.
8. Manage PPC Analyst within the eCommerce Digital Marketing team as well as external agencies and search partners.
9. Work closely with the SEO agency to support a combined search strategy.
10. Closely monitor competitor PPC activity and use au...