Company Description
At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?
Our mission – we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
1. Think without limits - Think fast, think fearlessly, and take the team with you
2. Own it and back yourself - Own the basics, own your role and own the results
3. Be relevant - Relevant to our people, our partners and the planet
Are you ready to join the Fearless?
Job Description
The SEO Site Manager, based at our Shirebrook office, is responsible for developing and executing the SEO strategy for their allocated site/brand, and for the overall performance of it... The successful candidate will achieve this by leading their team to manage the website, increasing organic traffic and revenue, by way of information architecture improvements, content management, and SEO techniques. They will be data-driven and performance-minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.
They will also have support from external partners (Botify, Pi-datametrics, Partoo, Croud)
Key Responsibilities:
4. SEO performance – owning, driving and optimising performance.
5. Delivering the SEO strategy - Work with the SEO Lead to develop the site’s SEO roadmap and strategy
6. Carry out keyword research and manage site technical issues to support SEO roadmap.
7. Team management – line management of the SEO Team assisting on the website, including: probationary reviews, 1:1s, ER and hiring involvement, performance management, engagement with Frasers Group annual performance cycles
8. Reporting and KPIs – monitor and improve the site’s KPIs and revenue targets
9. Insight and opportunity analysis – highlight opportunities and developments across the channel
10. PR Campaigns - work with the SEO Manager to delivery SEO link building campaigns
11. Best practice – stay abreast of and contribute to wider industry developments.
12. Share initiatives, best practices and results.
Qualifications
13. Hands-on experience in an SEO-focused role. Ability to lead and engage with direct reports
14. Strong focus on the technical aspects of SEO.
15. Working knowledge of link building using various techniques.
16. Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic
17. Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis
18. Experienced in creating and presenting campaign reports including ROI and conversion rates
19. Strong understanding of web usability and site design. A quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics
20. Research skills to identify, build, and prioritise essential keyword sets
21. Excellent problem solving and analytical skills
22. Ability to self-manage and keep track of multiple projects
23. Genuine passion for SEO and online marketing
24. Experience with content marketing and social campaigns.