Are you a highly creative marketing professional with strong brand management experience?
Do you have a passion for fashion and textiles? If so, this could be the role for you!
Job Title: Brand Manager
Location: Livingston
Hours: Full time, Mon-Fri 9am-5.30pm
Salary: Competitive, based on experience and relevant qualifications
Benefits: 29 days holiday including public holidays and stakeholder pension
Job Summary:
The Brand Manager is responsible for developing, implementing, and managing marketing strategies that align with the brand's vision and goals. This role involves overseeing all aspects of the brand's presence in the market, including product development, advertising, customer experience, and public relations. The Brand Manager works closely with cross-functional teams to ensure consistency in brand messaging and execution.
Key Responsibilities:
Brand Strategy Development:
Develop and implement brand strategies that align with company objectives and market trends.
Analyse market data to identify target audiences and define brand positioning.
Monitor brand performance and adjust strategies to ensure the brand remains competitive. Marketing Campaigns:
Plan, execute, and manage marketing campaigns across various channels (digital, social media, print, etc.).
Collaborate with the creative team to produce engaging content that aligns with the brand's image.
Manage campaign budgets and track the effectiveness of campaigns...