Description
About the Role:
Join a dynamic, family-run business in Bridgwater as a Sales and Marketing Manager and drive their growth through effective lead generation and marketing strategies. We’re seeking a strategic and results-oriented professional who is passionate about delivering a steady flow of qualified leads to the sales team and expanding the brand’s reach. In this role, you will work closely with Sales to fuel their pipeline with high-quality leads, manage all marketing efforts, and oversee brand development. If you excel at combining sales-driven marketing with effective campaign execution, we’d love to hear from you!
**Please note: Internally this role will be titled Marketing Manager.
Key Responsibilities:
Lead Generation & Pipeline Management: Develop and execute strategies that generate high-quality, market-qualified leads (MQLs) and support the sales team with a consistent pipeline to meet sales targets.
Marketing Oversight: Lead all marketing activities, including SEO, LinkedIn, email marketing, and blog content, with a focus on driving leads and optimising engagement.
Sales Alignment & Collaboration: Partner closely with the sales team to create relevant content and targeted campaigns that support effective sales outreach and customer acquisition.
Performance Tracking & Optimisation: Monitor and analyse campaign results to ensure MQL targets are met; continuously adapt strategies to improve lead quality and volum...