Job Description
About Us:
Founded in 2022, The Business of Creativity is a startup incubated by The Garage Soho. Our mission is to help companies unlock the transformative impact that creativity can have on their business. We currently offer two courses – The Business of Creativity and Advertising Principles Explained – with plans to launch three additional courses and an adjacent focus in the community space in 2025. As we continue to grow rapidly and expand, we are looking for a Social Media & Community Manager to play a key role in amplifying the voices of our course leaders and building lasting relationships with our growing audience.
Role Overview:
The Social Media & Community Manager will be responsible for developing and executing our social media strategy to enhance The Business of Creativity’s fame, promote our courses, and build a strong, engaged community. This role will include content creation, strategic social planning, and community engagement. You will work closely with course leaders to build their social presence, and other stakeholders to ensure that our brand message is consistent and impactful across all platforms. You will also lead efforts to engage with our alumni and current participants of our courses, creating opportunities for interaction both online and in real life (IRL). This includes developing and running an events calendar and cultivating a vibrant digital community that reflects the ethos of our brand and values.
Key Responsibilities:
Social Media Strategy & Execution:
* Develop and implement a comprehensive social media strategy for our course leaders, individual courses and overall business.
* Manage and optimize social media accounts with regular posting, audience engagement, and performance tracking.
* Create and curate compelling content (including graphics, videos, articles, etc.) that resonates with our audience and promotes course leaders, individual courses, and The Business of Creativity brand. This can include but is not limited to:
* Collaborating with course leaders, and the core team to identify key messages and campaign strategies that promote the value of our courses and their leaders.
* Develop campaigns and content that highlight success stories, testimonials, and insights from course participants, turning them into brand advocates.
* Identify and nurture relationships with potential industry influencers, thought leaders, and ambassadors within the creative industry to amplify our message.
* Analyse social media performance and adapt strategies to optimize reach, engagement, and conversion, leveraging platform insights and analytics tools.
* Stay updated on social media trends, tools, and best practices, implementing new techniques to maintain relevance and engagement.
Community Engagement & Growth:
* Foster a strong and vibrant community of alumni, and current course participants by creating opportunities for engagement across digital channels and within our closed community
* Organize and manage online discussions, webinars, and Q&A sessions to encourage interaction and knowledge sharing within the community.
* Develop and maintain an event calendar that includes IRL events to create meaningful connections within the community.
* Event manage and deliver the community events, with the support of the team
Key Qualifications:
* Experience in creating and executing social campaigns and community engagement
* Strong understanding of social media platforms, trends, and best practices.
* Excellent written and verbal communication skills with the ability to create engaging content.
* Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, native platform insights), is a plus.
* Event management experience, both virtual and IRL, is a plus.
* Creative thinker with a passion for storytelling and engaging audiences.
* Highly organised and detail-oriented with the ability to manage multiple projects.
* A natural networker with the ability to build strong relationships with both individuals and communities.
* Crucially we’re looking for someone with a positive, can-do attitude and the willingness to get stuck in across different aspects of the business
What We Offer:
* Competitive salary based on experience
* Hybrid working environment with Office in the heart of Soho, London (compulsory office days: Tues, Weds, Thurs)
* Health insurance
* Ongoing professional development opportunities and access to our own learning courses
* A supportive and entrepreneurial team culture
* Opportunity to progress quickly alongside our fast growing company
Our Recruitment Process:
* To apply, send your CV to willem@thegaragesoho.london
* Record and send a 60 second video cover letter to willem@thegaragesoho.london with the subject line Social Media and Community Manager Application. The video should highlight why you’d be a great fit for the role.
If you’re passionate about building communities, developing creative content, and driving social media strategies, we’d love to hear from you. Join us as we empower businesses to unlock their creative potential.