Job Description
Role: Marketing Manager - Solar
Location: Gloucestershire
Salary: Up to £40,000
The Company:
Our client is a well-established leader in the commercial rooftop solar sector in the UK. Known for their commitment to sustainability, innovation, and exceptional customer service, they deliver bespoke solar energy solutions tailored to the unique needs of their clients. With a strong emphasis on customised solutions, cutting-edge technology, and exceptional service, they are recognised for delivering high-quality, tailored solar systems to meet the unique demands of their customers.
As they expand their reach in this rapidly evolving industry, they are seeking a skilled and proactive Marketing Manager to drive strategic marketing initiatives, enhance brand presence, and support their continued growth.
The Role:
* Develop and implement a comprehensive marketing strategy aligned with the business objectives.
* Prepare budgets, identifying target markets and testing and refining approaches to engage with clients to secure quality opportunities.
* Planning and managing multi-channel campaigns (digital, social media, email, events, PR, and traditional media) to generate quality leads, nurture prospects, and drive customer engagement.
* Writing and building eshots and segmenting data where possible to achieve greater response and opportunity rate will form a key part of this.
* Assessing different and complementary engagement technologies to maximise our chances of success.
* Oversee and lead the creation of compelling content, including blogs, case studies, videos, and white papers.
* Ensure all content aligns with the brand voice and resonates with target audiences.
* Lead SEO and social media strategies to optimise online visibility and drive web traffic.
* Monitor and analyse website performance using tools like Google Analytics and the CRM platform.
* Conduct market research to identify trends, opportunities, and competitor strategies.
* Support BD Director to identify suitable industry bodies to target. Develop plans to engage with Industry bodies, e.g. shows, exhibitions, webinars to drive suitable opportunities.
What's in it for you?
* A salary of up to £40,000
* Hybrid working option
* Company bonus scheme tied to KPIs
* Pension
* Other benefits tbc
If this sounds of interest, please submit your CV to be considered for the role.