SENIOR MARKETING ANALYST - LONDON
UP TO £75,000
THE COMPANY
We have partnered with a leading, high-growth online marketplace on a pivotal Senior Marketing Analytics hire.
THE ROLE
The successful Senior Marketing Analyst responsibilities will include:
* Design, implement, and analyse incremental tests to measure the effectiveness of marketing campaigns and initiatives
* Develop and manage attribution models to accurately allocate credit to various marketing channels and touchpoints
* Utilise SQL to extract, manipulate, and analyse large datasets to uncover actionable insights and trends
* Collaborate with cross-functional teams including marketing, product, and engineering to develop data-driven strategies
YOUR SKILLS AND EXPERIENCE
The successful Senior Marketing Analyst will have the following skills and experience:
* Multiple years of experience in marketing analysis, with a focus on incremental testing and attribution
* Proficiency in SQL for data extraction and analysis; experience with other data analysis tools is a plus
* Strong analytical skills with the ability to translate complex data into actionable insights
* Familiarity with digital marketing channels and analytics platforms (e.g., Google Analytics, Adobe Analytics) is preferred
THE BENEFITS