PPC Manager
Salary up to £55k
Liverpool based
Forward Role are proud to be partnering with one of the most exciting Retail / Fashion brands in the UK right now, as they take the next step of Digital transformation to take their already enviable success, to new heights! The PPC accounts are currently outsourced to agency, your first step will be to off-board these accounts, bring them in-house and build, strategise and optimise as you see fit…
The Role
As PPC Manager, you'll take charge of their paid media campaigns across Google, Bing, and Criteo. Your mission? To drive growth, optimise performance, and deliver outstanding ROI across multiple international markets.
Your Responsibilities
1. Campaign Management: Plan, execute, and manage paid search, shopping, display, remarketing, and video campaigns.
2. Budget Strategy: Oversee PPC budgets across global markets for maximum impact.
3. Optimisation: Continuously refine campaigns to improve ROAS and key metrics.
4. Analytics: Analyse performance data to uncover insights and refine strategies.
5. Innovation: Stay ahead of industry trends and explore new PPC opportunities.
6. Testing: Run A/B tests and other experiments to maximise efficiency....